toumit team working on social media video production
Social media video samples and formats prepared by toumit
Published video content created for clients
About toumit

Video that actually fits your feed.

toumit started in 2020 with a simple observation: most social media videos feel like they were made for a different platform, a different audience, or a different era. We focus entirely on preparing video content that matches the actual rhythm of how people scroll, pause, and engage — platform by platform, format by format.

Our work isn't about producing the most polished output possible. It's about producing the right output — video that holds attention for the first three seconds, communicates clearly without sound, and still rewards viewers who turn the volume up.

Get our weekly roundup — one email every Friday covering format shifts, platform updates, and what's actually working in social video right now.

4+ Years focused exclusively on social video preparation
6 Active platform formats we prepare content for — from Reels to YouTube Shorts
EG Based in Alexandria — serving clients internationally with async workflows
How we work

From raw footage to ready-to-post.

Brief & context

We ask about your audience, the platform, and what the video needs to accomplish — not just what it should look like.

Format mapping

Each platform has different safe zones, caption behavior, and pacing expectations. We map your content to those specifics before editing begins.

Preparation & edit

Cutting, pacing, captions, and audio — handled with the actual feed environment in mind, not a studio monitor.

Delivery & review

Files delivered in the correct specs for each platform. Revisions are based on feedback, not assumptions. We stay available after handoff.

Dalia Farouk, Video Strategy Lead at toumit
Dalia Farouk Video Strategy Lead
Nour Iskander, Content Production Specialist at toumit
Nour Iskander Production Specialist

A small team with a narrow focus.

We keep the team small deliberately. Dalia oversees how content is structured and sequenced — she's spent years studying how platform algorithms respond to retention patterns, not just raw view counts. Nour handles the production side, with particular attention to caption timing and silent-viewing experience.

Working with a small team means you're not passed between departments. The person who reads your brief is involved in the edit. That continuity shows up in the output — fewer misunderstandings, less back-and-forth, more consistent results over time.

If you'd like to see what we've prepared for other clients, our portfolio covers a range of formats and platforms. We also run periodic webinars on social video preparation — practical sessions, not sales presentations. For anything else, reach out directly.